Branding for a NASA/DevGlobal initative
Branding for a NASA/DevGlobal initative
CLIENT WORK
BRAND & IDENTITY
CLIENT
DevGlobal Partners
NASA
TIMELINE
2 weeks
2 weeks
TEAM
Beatriz Lozano, Creative Director
Karan Kumar Sathis, Senior Designer
Xiaoyu Xue, Motion Designer
Anushka Vhatkar, Design Intern
Beatriz Lozano, Creative Director
Karan Kumar Sathis, Senior Designer
Xiaoyu Xue, Motion Designer
Anushka Vhatkar, Design Intern
WHAT IS LIFELINES?
NASA Lifelines exists to bring experts from different sectors, disciplines, countries, and backgrounds together to use our incredible assets in space to improve life on Earth.
Lifelines is increasingly aware that putting science into the world is insufficient. We need to understand how this knowledge can be helpful to people on the ground, how satellite data and models can be even more useful, and what additional questions and needs surface as a result.
NASA Lifelines exists to bring experts from different sectors, disciplines, countries, and backgrounds together to use our incredible assets in space to improve life on Earth.
Lifelines is increasingly aware that putting science into the world is insufficient. We need to understand how this knowledge can be helpful to people on the ground, how satellite data and models can be even more useful, and what additional questions and needs surface as a result.
HOW WE DESIGN FOR THEM?
The logomark is created from a singular continuous line symbolizing the connectivity that grounds every aspect of this program. This linear icon served as our inspiration point as we developed a flexible line-based system that expanded into the illustrations and typographic treatments.
We worked closely with the NASA Lifelines team to develop their visual identity, rooted in community, science, and humanitarian efforts. The logo is comprised of custom-drawn lettering paired with an icon mark. The mark is formed from two mirrored 'L's, that when connected create a peak symbolizing a life signal and reference the shape of the satellites used to collect space data.
The logomark is created from a singular continuous line symbolizing the connectivity that grounds every aspect of this program. This linear icon served as our inspiration point as we developed a flexible line-based system that expanded into the illustrations and typographic treatments.
We worked closely with the NASA Lifelines team to develop their visual identity, rooted in community, science, and humanitarian efforts. The logo is comprised of custom-drawn lettering paired with an icon mark. The mark is formed from two mirrored 'L's, that when connected create a peak symbolizing a life signal and reference the shape of the satellites used to collect space data.
MY RESPONSIBILITIES
→ Assisted in creating a robust visual identity system (logo, wordmark, color, art direction, typography) over two weeks
→ Developed comprehensive brand guidelines as well as documentation for handoff to internal design team
CLIENT WORK - 2023
Branding for a NASA/DevGlobal initiative
Thanks for stopping by, don't stay a stranger
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Thanks for stopping by, don't stay a stranger
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